When It's Time for a Rebrand
(And a Website Rebuild)
Ready to hit refresh? Sometimes, your brand or website needs more than a facelift… it needs a full-on rebrand and rebuild. Whether you’re feeling outdated or just not connecting with your audience like you used to, I can help you turn things around. But here’s the thing, not every refresh means starting from scratch. Sometimes, small but strategic changes can create a massive impact. Check out these before-and-after transformations to see how a fresh perspective (and the right tweaks) can take your brand from ‘meh’ to memorable!
SCOTT MARSH FINANCIAL
As a third-party design consultant, I overhauled the client’s visual identity to reflect their desire for contemporary aesthetics and a modern, streamlined website. The new sophisticated color palette consisted of deep blues and greens, accented by gold tones and accents. The client also requested the integration of aesthetic and visual elements inspired by wood and sunlight to further reinforce the elements in their logo.
The redesigned website mirrors the refreshed brand identity, providing a streamlined user experience. The layout emphasizes intuitive navigation, with a clear presentation of key information and services. Dynamic visuals and interactive elements engage users, while a reorganized content strategy highlights expertise through case studies, testimonials, and detailed service descriptions, all within a fully responsive design that adapts seamlessly across devices.
Original Color Palette:
Updated Color Palette:
Global HOspitality Security Solutions
GHSS needed a complete overhaul of their online presence. Their existing website felt outdated and wasn’t effectively showcasing their expertise or making it easy for potential clients to navigate their services. I partnered with them to change that, building a modern, user-friendly site that truly reflects their authority in hospitality security.
The project started with a full brand refresh, including a redesigned logo that better aligns with their professional focus and deep roots in the hospitality industry. From there, I created a sleek, visually engaging layout that reinforces their credibility while making key information clear and accessible. The copy was completely reworked, ensuring it speaks directly to its audience, highlights its expertise, and communicates its value in a way that resonates.
To enhance usability, I streamlined navigation and reorganized content for a seamless browsing experience that guides visitors toward conversion. Custom design elements were incorporated to add a polished, personalized touch.
The final result? A website that not only looks professional but also strengthens GHSS’s brand presence, making it easier for clients to connect with them and trust in their expertise.
Original Color Palette:
Updated Color Palette:
