Financial Services Brand Refresh
As a third-party design consultant, I overhauled the client’s visual identity to reflect their desire for contemporary aesthetics and a modern, streamlined website. The new sophisticated color palette consisted of deep blues and greens, accented by gold tones and accents. The client also requested the integration of aesthetic and visual elements inspired by wood and sunlight to further reinforce the elements in their logo.
The redesigned website mirrors the refreshed brand identity, providing a streamlined user experience. The layout emphasizes intuitive navigation, with a clear presentation of key information and services. Dynamic visuals and interactive elements engage users, while a reorganized content strategy highlights expertise through case studies, testimonials, and detailed service descriptions, all within a fully responsive design that adapts seamlessly across devices.
First Image: Client Site Before Redesign
Second Image: Client Site After Redesign and Brand Refresh