Portfolio

During my several years with ZUP, I contributed to a wide range of creative projects that supported the company’s growth and brand identity across various channels. My work encompassed both tangible and digital assets, including product design, social media content, website updates, and private-label retail lines. I crafted compelling graphic assets such as attention-grabbing ads, detailed product catalogs, and engaging physical and digital flyers and banners for promotional activities and events. Additionally, I designed branded apparel and swimsuits, optimized Amazon product assets for enhanced visibility, and created impactful kiosk and tradeshow displays.

Beyond these deliverables, I played a key role in helping ZUP expand their product lines, strengthen their online presence, and enhance their in-person impact. I created several logos for new product lines and patented technologies, updated product manuals, warning labels and UPCs, and designed POP cards, shipping boxes, retail packaging and other packaging elements to ensure cohesive branding. I worked on designs for third-party partnerships and created marketing materials featured in trade magazines. My efforts extended to designing store displays, signage, and giveaways, as well as updating portions of ZUP’s websites to align with their evolving offerings. Each project aimed to drive visibility, engagement, and growth, ensuring ZUP’s brand remained innovative and impactful in the market.

Note: I designed all the products featured in these images, including the product catalog.

Jessica has helped our creative team with a variety of projects, including graphic and web design. Her design and technical skills are fantastic and she is great at both communicating with our team and taking the lead on the projects she is working on. She always meets (or beats!) our deadlines and exceeds our expectations with her work. We are so grateful to have her as an ongoing consultant to our creative team and will continue to use her to take our creative projects to the next level. Hiring her is a no-brainer if you are in need of a great designer.