Professional Services Brand Refresh & Website Build
I partnered with GHSS for this project to completely transform their online presence. The original website was outdated and lacked a modern, user-friendly design, making it difficult for potential clients to navigate and to convey their expertise and services effectively.
The redesign focused on creating a professional and approachable brand identity tailored to the hospitality security industry. Key updates included:
A complete logo redesign, aligning the brand’s visual identity with its professional focus and hospitality roots.
A sleek, modern layout with engaging visuals to emphasize the consultant’s authority in safety and security.
Copywriting improvements informed by industry research to clearly articulate the client’s value proposition, expertise, and solutions in a way that resonates with their target audience.
Streamlined navigation and well-organized content to improve the overall user experience and convert visitors to clients.
Custom illustrations and design elements to add a polished, personalized touch.
The result is a professional, visually appealing site that reflects the client’s credibility and expertise while enhancing usability and engagement for their target audience.
First Image: Client Site Before Redesign
Second Image: Client Site After Redesign and Brand Refresh
Date:
November 21, 2024