VITAL U
Project Overview: Vital U sought a transformative brand redesign to revitalize its image and better align with its evolving market presence. The previous branding, characterized by simple botanical designs with feminine undertones, needed a complete overhaul to reflect a bolder and more collegiate aesthetic with masculine nuances.
Logo Design: Crafted a new, dynamic logo that embodies the robust and collegiate nature of the reimagined brand identity.
Brand Color Palette: Developed a striking color palette to replace the former botanical tones, incorporating bold hues that reinforce the new, more assertive brand personality.
Brand Style Guide: Compiled a comprehensive style guide detailing the new logo, color palette, typography, brand tone, and imagery guidelines to ensure consistent application of the brand identity.
Product Mockups: Created detailed mockups to visualize the brand’s new look across various products, showcasing how the redesign translates into tangible items.
Web/Mobile Mockups: Designed intuitive web and mobile interfaces that align with the new brand identity, focusing on user experience and visual coherence.
Working with Jessica has been amazing! She is a creative mastermind! Her experience for bringing inspired ideas to life has really helped me bring my brand to the next level. She has helped me turn my dreams into reality.
Date:
February 18, 2024